Posts tagged Anthropology
The Anthropology of Business: The Ties That Bind

Apple and Disney are two of the worlds most iconic corporations for a reason. Yes, you trust them to knock it out of the park because they frequently do. Yes we’re berated by our peers that we have to see what the iPhone X camera can do and we can’t miss seeing Frozen, but that’s the easy stuff.

 What they both do better than anyone is they sell us a story. Indeed, even more than that, they sell us new worlds. Limitless possibility and limitless potential. Especially Disney. We enter into relationship with them because of what could be! The opportunity to be something more. To do more. To want more. To expect more. They sell us the story that gives us a why.

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